Why an area brand?
- The brand allows us to name and identify the area outside its natural borders, both in France and abroad.
- The brand has simply become an essential element in making the area come alive.
- It enables area ambassadors to explain who they are and be represented by the audiences they meet
- And finally, it’s purpose is to help residents of the area to bear their identity with pride.
The area brand: Driving growth
- By providing external audiences with a unified image of the Nîmes Metropolitan area, the area brand becomes a driving force for bold communication.
- It allows Nîmes Métropole to address these audiences in a non-institutional manner, while showcasing the area’s appeal.